BLC: Taking Brands Globally - Chairman Shan Foods, Sikander Sultan
Business leaders conference was held at Movenpick Hotel on 16 August 2017. It was attended by numerous business leaders. M r. Sikander Sultan - Chairman Shan Foods was warmly welcomed. He grabbed all the attention of the audience while addressing on the topic, Taking brands globally. He introduced Shaan Foods along with the struggle he carried with it, he mentioned that Shaan is in the ethnic markets, catering to all mainstream customers. Thus, declaring it as the largest ethnic brand. While it’s true that many companies make a concerted decision to enter a given market, it’s actually more common to see the reverse scenario take place, their customers make the decision for them, or at the very least, these customers play a significant role in steering the company toward those decisions. As a result, more and more companies are going global without any sort of grand master plan. Instead, they are easing into an international presence one small step at a time, often learnin