SALES LEADERS- Steps to Tune up Your Team!
“Today I
will do what others won’t,
So tomorrow
I can accomplish what others can’t.”
In today’s virtual marketplace, you must
implement new ways to stay competitive. Keep in mind that you not only compete for product
sales you compete for your down-line's time, energy, focus and commitment.
Consider
your Team. Are they as productive as they could be? Do they have the initiative
or skills to produce spectacular sales? If not, then it’s time for a team
tune-up.
Effective
leadership must entail getting your followers to buy-in and fully commit. By implementing
some team building actions and improvements, you can help your team come
together as a stronger unit to work toward a common objective with shared
trust, expectations, respect for the contributions of every person, and pride
in their own achievements.
1. ENCOURAGE YOUR TEAM TO BRING IN THE RIGHT PEOPLE
Bringing the right team members into a
downline can be the single most important factor to everyone’s success. The
right mix of people with experience or a particular skill set or knowledge
in sales and marketing will help ramp up your team and your downline’s growth
and success.
2. MAINTAIN GOOD RELATIONSHIPS
As a leader,
part of your job is hiring good people. It doesn’t do you any favors to bring
on “projects,” or hang on to ineffective reps longer than it takes to give them
a fair chance at stepping up or stepping out. It’s impossible to achieve
world-class results if you don’t have the talent needed to succeed.
Even
when they discontinue doing the business, inactive IBOs can continue to be
loyal customers who use the products. They are an important part of your
overall business base.
3. SET GROUND RULES
Sales is a tough
job, and the day-to-day grind can take its toll on reps with even the thickest
of skin. Giving your reps the safety to vent about their problems and
frustrations can go a long way in building their trust and letting them see you
as a human being, not just a boss.
Make the rules as a team, and make sure
everybody agrees with them. Taking part in discussions about best
practices and actions that team members need to follow will help to hold and
focus their energy and keep everyone accountable. They should be on time for
calls and have task due dates.
4. DEFINE CLEAR GOALS AND EXPECTATIONS
If they want to make real money, your
people need to have set expectations of how to work effectively and defined
goals to measure their performances and success. To boost performance across an
entire team, a team leader needs to make sure that they set realistic
goals and expectations.
5. COMMUNICATE CLEARLY AND HONESTLY
Make sure people know what they can and
cannot say about the products, the sales and recruiting process, and revenue expectations. A
common challenge for most team-selling organizations is that although sales
reps are not writers, social media marketers, email marketers, or marketing
automation experts it is the sales teams who establish and nurture the
relationships that are vital to growing your business.
So encourage communication across your down-line to prevent confusion about the business. Brainstorm on team calls
and encourage everyone to discuss what is working and what is not. This
will allow you to improve marketing material before it gets created by leaders
and shared. Communicate clearly particularly about your expectations and listen
to the responses. This approach will help to build true residual income
for everyone, increase retention of customers and create stronger teams and
leaders.
6.
INTRODUCE THE CULTURE OF CONTINUOUS LEARNING
People who are open to learning breed
success. They help to increase sales and the growth of a down-line at a much
greater, more sustainable pace. Create an environment where continuous learning
is encouraged and supported. Offer training programs, technology, webinars,
workshops, and brainstorming sessions that allow everyone on your team to
continually improve their skills.
7. UPDATE YOUR TRAINING FOR THE BEST
We are all connected, all the time, via
computer and mobile devices. So don’t wait any longer to connect to this new
world of consumers.
8. SHOW YOU CARE
Successful leaders work in the spirit of
true partnership with their teams. Give recognition to each and every team
member. Give them a chance to feel appreciated. When a person feels that they
are appreciated, they will give back more than you can imagine. Care can
be given in the form of public appreciation on social media, special gifts for
great performance, or even simple happy birthday wishes.
9. APPRECIATE THEIR ACHIEVEMENTS
Most importantly, celebrate achievements
and recognize the team for each of their efforts and contributions. Reward your
team with a special celebration, and bring their success to the attention of
your entire company when you can. Highlight their successes in organization
publications and strengthen the team unit by presenting them as a model for
teamwork and joint effort.
Good sales
leaders have vision, trust of their team and respect in their circle. They see,
think, and plan ahead. They are also dreamers. They dream big and with their
eyes open. They
imagine what could be and ask, “Why not?” Leaders keep their followers on track
and on time. They say, “Get moving or get left behind.”
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